This page is protected by a magical spell. You don't want to test that out, do ya?

Hello, (company or person name)
We're IDLance, and we'd love to partner with you! Thanks so much for taking the time to get to know us.
(I really like thanking people for checking you out at the START instead of just the end)

(I would normally edit this image also! Usually, I'll put Lancelot in a baseball cap with the potential client's logo on it)
I added these buttons here so people can jump to specific sections on this page in case they're in a rush or trying to find something quickly. It's a good way to say "I value your time." Also, I can't share a page with specific samples, but normally there would be an area on this page dedicated to the type of samples they are interested in. If a potential client is interested in Synthesia, I'll put those samples right on this page, even if they also exist on our more generic sample page on our main website.
Give people a general overview of who you are and what you're all about. This is a great use of your vision/mission statement. Think about what REALLY REALLY sets you apart. Why should someone hire you over the next guy? Talk about yourself, but always focus on how this might impact the potential client. How are you gonna make their life easier or better? How are you gonna save them time or money? Don't make this section too long. They may not even read it.

We believe great learning happens when both the leaders building the teams and the freelancers powering the work are supported.
That’s why we built an Agency+ model: part learning agency, part vendor, part community.
We bring learning projects to life alongside our community of 2,000+ vetted, freelance instructional designers, strategists, and other creative partners. These are people we know, support, and collaborate with every day.
And because they grow with us, our clients get a crew that works well together, moves quickly, and keeps things kind.

Here are some of the pros you'll find in our community:
Instructional Designer
eLearning Developer
Learning Experience Designer
Learning Experience Strategist
Curriculum Designer
LMS Administrator
L&D Project Manager
Accessibility Specialist
Video Editor
Animator
Scriptwriter
AI Specialist
Change Management Consultant
Training Needs Analyst
Microlearning Designer
Assessment & Quiz Designer
Graphic Designer
Copywriter
Quality Assurance Specialist
Translation & Localization Specialist
Motion Graphics Designer
Voiceover Artist
Audio Editor
DEI Consultant
I like using quotes from testimonials on these custom pages because it feels like strong social proof without being gross or braggy about it.
If you have a general idea of what this potential client is after, this is a great spot to make your service list as specific to those needs as possible. For this example, I'm kinda showing our greatest hits. But if this were a client looking for Synthesia specifically, I'd lean more into those skills: visual design, scriptwriting, editing, voice-over, natural writing, etc. I might even place an asset on this page that was made using Synthesia! Embed a Synthesia video with a Synthesia avatar naming your services. Inception!
Our Services
AI Strategy & Implementation
Accessibility
Animation
Change Management
Course Conversions
Course Migrations
ESG Compliance
Custom Graphics
Gamification
ILT
Immersive Experiences
Learning Strategy Blueprint
Live Action Video and Voice Over
LMS Administration
Mobile Learning
Motion Graphics Video
On-Demand Project Support
Pilot Projects
Planning & Future-Proofing
Project Management
Quality Assurance
Transcription
Translation & Localization
VILT
Don't see what you're looking for! Ask us! We probably do that, too.
Pretty straightforward! This is where you can link to your 'folio, case studies, a sample course, etc. Just check these links regularly. We've had links break seemingly out of nowhere. If you've worked with some reputable companies, throw those logos up on the page, too!
There is no "normal" project at IDLance. We treat every project and every client like the one-of-a-kind snowflake they are! But if you’re curious what that actually looks like in the wild, here’s a peek!
If someone has reached out with an exact need and they want prices, I will put specific prices in this section. Here's what 30 mins of Level 2 Rise costs...here's what a 20-page job aid costs, etc.
If they DON'T have a specific enough idea of what they need, I'll replace that section with something like what you see here. These are the two main ways IDLance works. In your case, you might have tiered pricing, project pricing, or hourly pricing.
You can have the most spectacular portfolio in the world, but people still need to/want to talk about the dollar bills. I always like to have SOMETHING here to break that ice and get the convo moving a bit more naturally.

Every client is different, so we build pricing that fits the actual work. We price fairly for the quality, experience, and speed we bring to the table. We typically work in one of two ways:
You bring us a scoped project (or we help you scope it), and we give you a flat rate.
Best for one-off needs like a course, toolkit, or video series
Clear timeline, deliverables, and pricing up front
Scales well for small or large builds, depending on your timeline and budget
We manage the creative team and keep things moving smoothly
Our IDLance+ Retainer services are crafted for clients who want flexible, ongoing support without re-scoping every time.
Choose from 240 or 520 hours over 13 weeks
Ideal for evolving needs or multiple projects
Hours can be used across our full range of services—strategy, design, dev, PM, and more
Includes a dedicated team and project lead to keep everything aligned and on track
I like to put a Call to Action button at the TOP and BOTTOM of the page. As a rule of thumb, you should be insanely easy to reach. Don't make 'em scroll all the way to the top to reach you. In today's world that's a big ask. Sadly. lol

Thanks so much for taking the time to get to know us! We’re happy to share more, answer questions, or explore what kind of support would make your team’s life easier right now.
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